Brand Whores

Dictionary 'Brand Whore':
Someone who buys and prominantly displays name brand products (or products that feature large corporate logos) under the belief that such loyalty to a label or corporation is a chachet and brings prestige to their otherwise lack of taste, regardless of the actual quality or value of the products.





We all know that Gen Y is the most cynical generation on earth when it comes to marketing and advertising. They hate being 'sold' to and expect so much more from a brand than just the product.
This cynicism has spawned an amusing trend where cool young things - we've dubbed them 'Brand Whores', are appropriating corporate logos and turning them into ironic fashion symbols.


Dictionary 'Generation Y':
Generation Y, also known as the Millennial Generation (or Millennials),Generation Next,Net Generation,Echo Boomers,describes the demographic cohort following Generation X. As there are no precise dates for when the Millennial generation starts and ends, commentators have used birth dates ranging somewhere from the mid-1970s to the early 2000s.







From McDonalds to KFC, Brand Whores are poking fun at brands and our rampant consumerist culture.Not that the brands mind, we presume. Any opportunity to have their logos splashed about, irony, or no irony, is a chance to market. (Laura Demasi)