Tuesday, March 29, 2011

STYLE SCRAP BOOK, // INTERVIEW WITH BOUTIQUES.com

 





Here is the interview I did with Boutiques.com while I was in NY for Fashion week, I hope you like it and most importantly, are you already following my Boutique? ;)

Good Night world!

Andy


When we decided to do a month long feature on the editors from Marie Claire magazine, we saw a perfect opportunity to uncover what it's really like to be a fashion editor for one of the top fashion magazines in the US. I travelled from San Francisco to New York to interview and shadow Senior Fashion Editor Zanna Roberts Rassi for our "Day in the Life" video.

Walking into the Marie Claire offices in downtown Manhattan I felt like I had entered any standard corporate set up -- clusters of cubicles, some larger offices and conference rooms off to the sides. But in no time, I was given a behind the scenes look at the places and people that only exist for a fashion magazine. Editor in Chief Joanna Coles stepped out of her grand office, with floor to ceiling windows and a large purple couch, just long enough to have a quick chat with her assistant.

The lovely Zanna and her PR entourage, welcomed our crew immediately into Zanna's world, showing us the latest issue and walking us through her vibrant and ever changing day to day. And finally we were given a tour of the oh so talked about "fashion closet." I counted 9 interns, in this not so large room, receiving, photographing and organizing hundreds of designer styles from shoes and dresses to bags and jewelry, for shoots that will be seen in the magazine four months from now.

Zanna's job is everything you want it to be. The travel, the fashion shoots, the parties and the runways. Zanna herself is also everything you want her to be -- glamorous and serious about fashion, as you would expect, but also warm, gracious and funny. Check out her Boutique today!

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